Organic vs. paid or sponsored search results
When internet users enter keywords into Google search input section, a list of search results are displayed. The search results displayed at the center of the screen are organic search results. The search results displayed at the top, bottom or right side of the screen are paid or sponsored search results.
The things about search engine optimization that we are considering are for the organic search results. Displaying your business information at the top section as one of the organic search results may take long period of time.
Why choosing Google Ads
As we said from the previous sentence, displaying your business information at the top part as an organic search results may take time. So, if you want to display your business information at the top part of search results right away, you can open an account for Google Ads advertising. In the account, you can create a text advertising campaigns with keywords in an ad group. The text ad campaign will be displayed on a sponsored section of search results displayed after a searcher enters keyword(s).
What is Google Ads?
Google Ads was previously called Google AdWords. Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.
The Google Ads program includes local, national, and international distribution. Google’s text advertisements are short, consisting of three headlines with a maximum of 30 characters each, 2 descriptions with a maximum of 90 characters, and a display two URLs of 15 characters each. These are called AdWords expanded text Ads. These mimic what the average search result looks like on Google.
Our support for Google Ads
If you are not familiar with Google Ads advertising program, we will create and manage the Google Ads’ account on behalf of you. We will hear about your business from you. Then, we will figure out what your business is doing. Based on the data we collected about your business, we will create ad campaign(s) and set daily budget for the campaign(s). In the campaigns created, we will create ad group(s) for each campaign and setup the target location for the ad(s).
Using keyword planner tool provided from Google Ads, we analyze the keywords for your advertisement. Based on the keyword research, we will also create the keywords for an advertising of an ad group. We have provided this Google Ads service for more than 15 years. We have accumulated the know-hows for the advertisement of Google Ads.