What is email marketing?
Email marketing plays important role as a marketing strategy of various internet marketing strategies. Email marketing is to send campaigns to your customers. For example, if you want to let your customers know when new products arrive, you can send a campaign that includes new product information to your customers.
How to collect emails
You must not collect emails randomly. If you just collect emails randomly and send those emails, receivers who receive the emails form you may consider as spam mails. The spam emails could damage the reputation of your business.
So, if you don’t have any customer based emails, you can create a website and a form on a website. Some website visitors send their emails using the form on the website if they want to get more information about the products or services you are selling.
The emails that are saved in your web store’s database when your customers purchased products from your website or when your customer register in your website are good to send. In a nutshell, if you already have customers’ emails, you can use email marketing as a communication channel for your customers.
Email marketing software
If you try to send a campaign to three or four people’s email accounts, you can just use email software like Gmail, Yahoo mail, or Hotmail. But, if you try to send to several hundred or thousand people’s emails, can you send using Gmail? Probably, yes but you will surely give up before you try to send.
So, in the case of sending a campaign to thousand people’s emails, we need a software. The software we are using is MailChimp. This software provides a bunch of features we will use. Using a feature provided from MailChimp, we will design a campaign for your email marketing.
Price plan to use software
This software is free to use if your customers’ emails are 2000 or less, and campaigns are sent to 12,000 emails per month. If your customer’s emails are more than 2000 or campaigns are sent to more than 12,000 emails, you have to buy the other plan. Check the price plan of MailChimp.
Campaign design for email marketing
A campaign should be created with a specific design for email marketing. The result of a campaign design would be different whenever the campaigns were sent. The campaign could be text format which is letter style, or it could be images or media format. We will design a campaign and send the campaign to your customers using the MailChimp software.