Do you want your website visitors to leave immediately? Do you want to make it hard to find what visitors are looking for? If not, do you want visitors to stay longer on your website and make you click or buy products and services? If so, you should know some design tips.
Don’t let your website messy
Do not place too many actions or visual clutter (such as many graphics, photos, animated GIFs, etc.) to keep visitors on site. To allow visitors to focus on the most important information, you can consider limiting the links or options of headers or footers as one of the ways to further reduce clutter.
Another tip is to make the page concise. Keep the paragraphs concise, and most web sites should have paragraphs within 5-6 lines at most.
Create a sophisticated company logo and link it to the homepage
Website logos play very important role in brand effect. Therefore, it should be placed on the website to be seen easily. A website logo should be the high-resolution image and place it in the top left corner of every page. It is also good to link the logo to the homepage so that visitors can easily browse the website.
Intuitive navigation menus
There are many examples of placing navigation menus in the form of vertical menu bars along the top of the site. It is also good idea to provide a second navigation menu under this navigation menu or on the left side of the site (aka sidebar).
Why is intuitive navigation important? The confusing layout of the navigation makes people leave the page. So, you should not place a less important page link at the top of the home page or other page that interferes with important information or behavior. It’s good to place it on the bottom of the page.
Place high-quality professional photographs on your website
Web site visitors can recognize ordinary photos in less than a second. Then the visitors think your company is plain if they see the ordinary photos. But your company is not ordinary. If so, invest in professional photography and show it to your visitors.
You have to invest in professional photos and buy large quantities of professional photos. Good photos attract people’s attention. And it helps to assimilate contents. Photos that are not related to the message you are trying to deliver, or poor quality photos, are worse than not using them at all.
Choose fonts that are easy to read across devices and browsers
There are some things to keep in mind when choosing fonts. People visit and check websites using mobile devices as well as laptop computers. Some large fonts are easy to read on a computer monitor, but on mobile devices they do not shrink or render well. So, they lose intended look and feel. You would be better to use commonly used fonts.
You should pick an easily readable 11-point size font. If you use web fonts, you should use fewer than 2 similar fonts for fast loading time.
Use responsive design
By designing responsive sites that scale to browser size rather than developing each site separately for each device, you can increase the user experience. These user experiences lead to more time spent on your site, and more purchase conversion rates.
Design all pages as landing pages
Most websites assume that when designing, the user navigates through the site after entering the home page. However, in reality, most sites start navigating from a page that is not a homepage. In other words, you should design your site in such a way that the key information is located wherever the page the visitor is visiting.